A full diary. No phone calls.
BeautyBook books your clients 24/7, reminds them, takes a deposit against no-shows and fills empty slots with Last Minute offers. From 18 € a month.
- No card needed
- No contract
- 0% fee on your own clients
- Set up in 15 minutes
Everything your salon needs, in one account
Online booking 24/7
Clients book in 3 clicks, even at midnight. You wake up to a full diary.
Smart team calendar
Every professional has their own hours, services and breaks. No double bookings.
Deposit against no-shows
The client pays a deposit when booking, straight to you. Empty chairs cost money.
Last Minute offers
A free slot in two hours? Offer it with a discount and fill it.
Automatic reminders
E-mail reminders before every visit. Fewer forgotten appointments.
Gift cards and marketing
Sell gift cards and send campaigns to your own clients.
Portfolio and reviews
Your work, photos and client reviews on a page that brings new clients.
Statistics
Your best services, busiest hours and revenue at a glance.
How it works for you
1
Register the salon
Fill in the profile, add your services, prices and team.
2
Activate the calendar
Set the working hours for every professional. If you want, switch on the deposit with your own payment link.
3
Start taking bookings
Clients find you on BeautyBook and book online. You see everything in your calendar.
Mobile
Works on the phone like an app
Manage your salon from your pocket.
For salon owners
Your schedule, revenue and clients in real time.
For clients
Book in 3 clicks. No calls, no waiting.
Why BeautyBook.bg?
Made in Bulgaria.
| Feature | BeautyBook.bg | Other platforms |
|---|---|---|
| BG UI | Yes | Partial |
| BG Support | Yes | Partly |
| Deposit paid directly to the salon | Yes | Partly |
| Booking commission | 10% commission | 20% new clients |
| On-site setup in Varna | Yes | No |
| Price locked for 2 years (founders) | Yes | No |
| Bulgarian team & support | Yes | Partly |
* The comparison is as of September 2026, based on publicly available information.
Which plan is right for me?
Pick the one that fits your salon today. You can change plans at any time.
Plans for salons
Simple prices. Your clients stay yours.
No booking fees and no surprises at the end of the month. 0% on your own clients, only 10% on new clients brought by the platform.
🌱 Start with 14 days of full access. No card and no commitment. After 14 days you choose the plan that fits you.
Solo
For a professional who works alone.
billed 180 € a year · you save 36 €
- 1 professional, you
- The salon gallery is your portfolio: 35 photos
- Unlimited bookings
- Deposit against no-shows
- Last Minute offers
- Gift cards and e-mail campaigns
- Statistics and reports
- Everything in Professional without courses
Professional
The full booking machine for a small salon.
billed 250 € a year · you save 50 €
- Up to 3 professionals
- Unlimited bookings
- Deposit against no-shows
- Last Minute offers
- Gift cards and e-mail campaigns
- Statistics and reports
- Courses: 1 active course
- Priority support
Studio
For a salon with a team of up to 5.
billed 350 € a year · you save 70 €
- Up to 5 professionals
- Everything in Professional
- More photos: 30 for the salon and 30 per professional
- Courses: 3 active courses
- +6 € for each extra professional
Chain
For salons with several locations.
billed 490 € a year · you save 98 €
- Up to 10 professionals
- 2 locations in one account, +10 € for each next one
- Everything in Studio
- Master classes and 10 active courses
- Advanced statistics with an occupancy heat map
- Personal support contact
- +6 € for each extra professional
Grow without changing plans
All prices exclude VAT. 0% on your own clients, always. No long contract, cancel any time. Prices for new sign-ups may change with 30 days notice, active subscriptions keep their price.
Founders offer: the first 10 salons in Bulgaria lock the Professional price of 25 €/month for 2 years, whatever happens to prices later.
Compare the plans
| Feature | Solo | Professional | Studio | Chain |
|---|---|---|---|---|
| Professionals | 1 | 3 | 5 | 10 |
| Extra professional | – | – | +6 € | +6 € |
| Locations | 1 | 1 | 1 | 2 (+10 €) |
| Online booking 24/7, unlimited | ✓ | ✓ | ✓ | ✓ |
| E-mail reminders | ✓ | ✓ | ✓ | ✓ |
| Deposit against no-shows | ✓ | ✓ | ✓ | ✓ |
| Last Minute offers | ✓ | ✓ | ✓ | ✓ |
| Gift cards and campaigns | ✓ | ✓ | ✓ | ✓ |
| Statistics and reports | ✓ | ✓ | ✓ | ✓ |
| Advanced statistics, heat map | – | – | – | ✓ |
| Salon photos | 35 | 15 | 30 | 30 |
| Photos per professional | in the salon gallery | 20 | 30 | 30 |
| Courses (active) | – | 1 | 3 | 10 |
| Master classes | – | – | – | ✓ |
| Support | priority | priority | personal contact |
Honest comparison
Prices and features compared
Elsewhere growth is punished: a bigger team costs more, new clients cost more. With us the price is fixed.
BeautyBook.bg
- Monthly price (5 people)35 € fixed (Studio), excl. VAT
- Fee on new clients10%, no minimum
- When the fee is chargedOnly if the client came through the platform and the visit took place
- Last Minute offers✓ Yes, unique
- Next visit reminder✓ Included
- Google review invitation✓ Included
- Loyalty programme✓ Included
- Support in Bulgarian✓ Yes, from our team in Varna
- PaymentsDeposit by your payment link, straight to the salon
- ContractMonthly, no contract, cancel any time
Other platform 1
- Monthly price (5 people)≈ 69 € (14.95 $ per person)
- Fee on new clients20% (min. 6 $) per new client
- When the fee is chargedOn the first visit of a new client from the platform
- Last Minute offers✗ No
- Next visit reminderAutomated messages, SMS over the limit are paid
- Google review invitationPaid add-on
- Loyalty programmePaid add-on
- Support in Bulgarian✗ No
- PaymentsOnline payments, 2.79% + 0.20 $
- ContractMonthly subscription
Other platform 2
- Monthly price (5 people)On request
- Fee on new clients35% + VAT per new client
- When the fee is chargedOn the first booking of a new client from the platform
- Last Minute offers✗ No
- Next visit reminderNo public data
- Google review invitationNo public data
- Loyalty programmeNo public data
- Support in Bulgarian✓ Yes
- PaymentsOn request
- ContractOn request
Comparison as of October 2026 from publicly listed prices and terms. Third party prices may change and are the responsibility of those platforms.
Courses and master classes through BeautyBook
The salon creates a course or a master class, and the platform collects the sign-ups, counts the places and starts the group automatically.
Create a course
Set the topic, the price, the period and the minimum number of participants. Courses can run from one to four months.
Fill the group
Participants sign up online. The platform counts the places and shows how many are still missing to reach the minimum.
It starts when the group is full
When the minimum is reached, the course starts automatically. Everyone gets a confirmation and a reminder.
Teach and grow
Track attendance, issue certificates and turn participants into loyal clients.
Master classes with limited places
Short, specialised events with a small number of places. Ideal for a new technique or premium training, and they fill up quickly.
See the calendar in action
A full demo is coming in the next phase. For now, here is a visual preview.
Salon "Bella" · week 16, 22 April
Frequently asked questions
Ready to start?
Leave your details and we will get in touch about registering your salon.
We answer within 24 hours.